A hoarding outside a two storeyed troops bunker at Lal Chowk, commercial hub of Srinagar city. The hoarding showcasing a trooper outside Hazratbal Mosque and having the text in written in Hindi, praising the role of para-military troopers in violence hit Kashmir. Bunker culture picked up in the Kashmir after insurgency broke out in the region in 1989. Initially troops erected sandbagged bunkers, however, of late construction of concrete bunkers was carried out by the troops across the valley. The bunkers have resulted in shrinking the open space in Srinagar and other parts of valley.

A worn out hoarding atop a commercial complex at Lal Chowk, the commercial hub of Srinagar, endorsing the view of life insurance for safety. The particular hoarding is in total contrast to the hoardings in vogue today.

A roadside stall selling newspapers, news and film magazines in Srinagar. Newsstands in Srinagar are too choosy about selling of magazines. With a blanket ban on selling of some porn magazines, even today one is not able to locate such magazines on the stand.

A view of Lal Chowk, the commercial of Srinagar having sign boards laid in various forms of bazaar art. The collection of colorful sign boards in various bazaar art forms is the unique attraction for pedestrians.

A sign board outside a commercial house selling clothes having Kashmiri art depicted on it, at the busy market of Lal Chowk, the commercial hub of Srinagar.

A burka clad Kashmiri Muslim women walking past a hoarding showcasing popular bollywood star, Rani Mukerjee endorsing a brand of wrist watches. The initiation of insurgency in Jammu and Kashmir saw closure of cinema halls and subsequent ban on pasting film posters of Hindi films and bollywood stars. Although Cinema halls are still closed, however, photos and hoardings of film stars have find a place again in open space of Srinagar.

A worn out hoarding atop a shop at Lal Chowk, the commercial hub of Srinagar, endorsing a brand of sewing machine. The particular hoarding erected in early 80’s is in total contrast to the hoardings in vogue today.

A Kashmiri Muslim looks at the roadside hoardings in Srinagar, the summer capital of Jammu and Kashmir. The trend of erecting hoardings in the city was initiated last year. Many people say that these hoardings have marred the aesthetics of the city.